Kestryl Edge helps small teams build stronger leadership, clearer communication, and practical systems that support how they work every day.
About The Founders
We started Kestryl Edge to build better leaders through EQ training, clear strategy, and practical systems
Muriah Fraser
Co-founder
Muriah brings more than a decade of experience across brand, marketing, and operations. She started and ran her own business at 22 and has since worked with both startups and enterprise organizations, helping teams sharpen positioning, simplify messaging, and align their work to real business outcomes.
Her work focuses on turning complexity into structure. Muriah helps teams move from scattered ideas to clear direction, stronger communication, and marketing that reflects how the business actually runs, not just how it’s described.
Qualifications
- Communications & Media Studies, Arizona State University
- Project Management Certified
- Lean Six Sigma Certified
- EQi 2.0 certified
Dan Korus
Co-founder
Dan specializes in people-first leadership, continuous improvement, and operational strategy. He’s spent years turning cultures around and building systems that support people.
He has a master’s degree in Chemistry from Western Washington University, studied leadership and organization strategy, and has 10+ years experience coaching leadership and athletics. He has 6+ years managing in fast-paced, high-consequence work environments.
Dan believes a leader’s goal is to become replaceable by building teams where problems get solved and work happens because people know the mission and have the tools and support they need to do it right the first time.
His focus is twofold 1. Create workshops that elevate and bond teams and 2. Decrease turnover in fields that matter by implementing state of the art retention strategies.
Dan cofounded Kestryl Edge to empower leaders to empower their teams. His dream is to grow Kestryl Edge to help teams find the success and cohesion. and building cultures grounded in honesty and drive.
Vision
Building better leaders, one team at a time.
We believe strong organizations are built through intentional leadership. Our vision is to help small teams develop the trust, soft-skills, and systems that allow leadership to grow from within.
Mission
Kestryl Edge exists to help leaders and teams build the clarity, communication, and operational structure required to work well together. We believe leadership, empathy, and management are practical skills that can be learned, strengthened, and applied. Through thoughtful assessment, focused training, and hands-on operational support, we partner with teams to improve how decisions are made, how people communicate, and how work moves forward. Our role is to challenge where needed, support where it matters, and help teams grow with intention. We work alongside leaders who care deeply about their impact and want to lead responsibly, not just effectively.
Our Niche
Kestryl Edge partners primarily with teams of 6 to 14 people across a wide range of industries. Our work is industry-agnostic because the fundamentals of leadership, communication, and collaboration apply wherever meaningful work is being done. We do our best work with organizations where leadership stays close to the day-to-day, where people care about how they show up, and where improvement is embraced as a shared responsibility rather than imposed from above. If your team is willing to reflect, learn, and act, we are built to support you.
