Legal
Privacy Policy
Last updated: October 9, 2026
Kestryl Edge LLC (“we,” “us,” “our”) operates kestryledge.com. This policy explains what data we collect, how we use it, and what choices you have.
We use standard third-party tools for analytics, advertising, and operations. Those tools are documented below in plain language, not buried in legal text.
01
What We Collect
Contact and inquiry forms
Name, work email, company name, role, areas of interest, and any message you include. This is sent to our team inbox (via Resend).
Email capture
Your email address (and first name, where asked) if you sign up for the field guide, a virtual workshop, or our newsletter. Sent to our team inbox with the page you signed up from.
Call bookings
Name and email provided when booking a call. This data lives in Google Calendar.
Behavioral and analytics data
Pages visited, session length, scroll depth, clicks, and referral source. Collected via the tools listed in Section 3.
02
How We Use It
We use the data we collect to:
- Respond to inquiries and schedule calls
- Understand which content resonates and where the site has usability problems
- Measure the effectiveness of our marketing so we can invest in what works
We do not sell your data to third parties. We do not use it for purposes unrelated to our services.
03
Third-Party Tools
What each tool collects, why we use it, and how to opt out.
Google Analytics 4 (via Google Tag Manager)
What it collects
Pages visited, session duration, device type, referral source, and behavioral flow through the site. No personally identifiable information is collected by default.
Why we use it
Understanding which content is useful and where people drop off.
Opt out: Google Analytics Opt-out Add-on (tools.google.com/dlpage/gaoptout)
Google Tag Manager
What it collects
GTM is a tag container. It does not collect data itself. It loads the tracking tools listed above based on configured rules.
Why we use it
Managing all tracking tags from one place without deploying code changes.
Google Calendar Appointment Booking
What it collects
Name, email address, and any notes you provide when you book a fit call. Booking happens on Google's appointment page, not on this site.
Why we use it
Scheduling fit calls and sending booking confirmations.
Opt out: Google Privacy Policy (policies.google.com/privacy)
Vercel Web Analytics and Speed Insights
What it collects
Aggregate page views and page-load performance. Cookieless; no cross-site tracking.
Why we use it
Keeping the site fast and seeing which pages get read.
Opt out: Vercel Analytics Privacy (vercel.com/docs/analytics/privacy-policy)
OpenAI Ads Measurement Pixel
What it collects
Visits that arrive from ads in ChatGPT and clicks on our booking buttons. The pixel sets first-party cookies (__oppref, __obref) and sends only hashed identifiers, never raw contact details.
Why we use it
Measuring whether ChatGPT ads lead people to book a fit call.
Opt out: OpenAI Privacy Policy (openai.com/policies/privacy-policy)
04
Cookies
This site uses cookies placed by Google Analytics and, for visitors arriving from ChatGPT ads, the OpenAI Ads Measurement Pixel. These are third-party cookies governed by those companies' privacy policies.
To block cookies, use your browser's built-in settings or a browser extension like uBlock Origin. You can also use the opt-out links listed for each tool above.
We do not use first-party cookies for tracking beyond what is set automatically by Next.js for session management.
05
Data Storage
Contact and lead form submissions are delivered by email (via Resend) to our team inbox. Virtual workshop signups are also stored in Upstash, a US-hosted database, so we can manage session capacity and attendee lists.
We retain form submission data for as long as the business relationship is active or potentially active. You can request deletion at any time by emailing us.
06
Your Rights
You can request at any time:
- A copy of what data we hold about you
- Correction of inaccurate data
- Deletion of your data from our systems
For third-party tools (Google, OpenAI, Vercel), use the opt-out links in Section 3. Those companies control their own data. We cannot delete it on your behalf.
07
Data Requests
For any data requests, questions, or concerns, contact us at:
admin@kestryledge.comKestryl Edge LLC · New Mexico, USA